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Rebuild With Purpose

If you’re giggling every time you say your values, probably time for a rethink

Iyas A · May 13, 2021 ·

Red Badger is one of the UK’s most successful digital transformation agencies. Founded by 3 friends coming out of Conchango, a successful previous generation agency, they decided they wanted to do things better. At the heart of that ambition was to do two simple things. First, deliver significant change and impact to clients, and second […]

In world of uncertainty, leaders need to lean on confidence

Iyas A · Mar 15, 2021 ·

In the uncertain world we live in, effective leadership bridges the gap to certainty with humble confidence. Today’s high levels of uncertainty are a hangover-inducing mix of at least these 4 factors: increasing interdependencies which make the consequences of our decisions less predictable; fragility as we’ve been sacrificing all redundancy and contingency at the altar […]

Ask not what purpose can do for your profit

Iyas A · Feb 18, 2021 ·

With a nod towards JFK… Ask not what purpose can do for your profits, but what your profits can do to serve your purpose. There’s a lot of talk about how purpose makes your company more profitable. With all due respect, that’s a pile of horseploppy. Purpose can enhance your profitability. But I also know […]

Build Back Better means Build Back Kinder

Iyas A · Feb 16, 2021 ·

Build back better means build back kinder. With a special responsibility if you lead a company. With talk of a K-shaped recovery, where fortunes ascend for some while they plummet for others, it’s up to all on the ascendant leg of the K to look out for those on the descendent. Not (just) out of […]

Tactics come easy once principles are in the blood.

Iyas A · Feb 13, 2021 ·

“Tactics come easy once principles are in the blood” I love that quote from Josh Waitzkin’s ‘The Art of Learning‘. He was applying it to how we display mastery as we learn, and I alluded to this previously when discussing how leaders who are at ease with their leadership and values can adapt fairly quickly […]

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