Purpose in business is real. Everyone needs it. But not everyone needs it in the way that the purpose-brigade preaches. A cringemaking story that does the rounds is the one about bricklayers working on a cathedral. I’m ashamed to say I probably used it in the past. Here’s a straight cut-n-paste from one (typical) version […]
Purpose
When was the last time you gave your $Bn company to a charity?
Yvon Chouinard’s donation of Patagonia to an environmental charity was as stunning as it was not unexpected from him. But it created a moment of doubt for me. And having spoken to a handful of purpose-minded owner-CEOs since, I know I’m not alone. Because there’s “all in”. And there’s “ALL IN“. His action was almost […]
Building a clean energy company with fossil fuel skills
Karl Farrow was awarded a medal by the Mexican authorities for his role as a volunteer overseeing the safe destruction of buildings in the immediate aftermath of the Mexico City earthquake of 2017. What’s that got to do with the company he founded and runs? Plenty, I think. I dive into this episode in his […]
Art and commerce collide to cut 93% carbon from the production of film sets
This episode of the Karmic Capitalist podcast is a real testament to the role of innovation in cutting our environmental footprint while creating a more profitable and attractive solution. The film production industry has a shocking track record in terms of its environmental impact. In order to create a top end 30 second advert, vast […]
Preparing the next generation of execs for business and impact – Tom Rippin CEO of On Purpose
For business to be better, we (i.e. humans) need to be better. The way most companies have been doing business in the last few decades has been having a glaringly detrimental impact on society and the environment. If we’re to pull it back, we need to do it quickly. Tom Rippin is a systems thinker. In […]