Every so often, your company may donate to charity. And that’s fantastic. But what if you committed to give 3% of your sales revenue come what may? Including if you were making a loss? Brave? Foolhardy? Or simply committed to do good? It might even make you think about your business differently. In this episode […]
Purpose
Where’s “happy” in your strategy?
If you’re running a company, and especially if you’re running a company you founded, I have one question for you. Why are you doing it? Seriously. Why do you do what you do? What are your top 1,2 or 3 reasons? If high up in your reasons you don’t have some variation of “to create […]
“You’re not eating chocolate. You’re eating sugar” – Nirali and Jag of Superfoodio
Pleasure, people and planet. Is that the tagline for a new line of eco-friendly 18-30 holidays? Not exactly. Pleasure, people and planet comprise the driving mission behind Superfoodio, the wife-and-husband founded ethical plant-based treats company. In this episode of the Karmic Capitalist, I talk to Jag and Nirali about their journey from seeing quite how […]
Sustainability As A Service? For real?
You know you need to contribute to a more sustainable planet. But your business is no giant, and you don’t have Unilever’s budget to play with. Is your climate contribution going to stop at eliminating plastic straws from your kitchen? Your answer may be in Sustainability As A Service. Welcome to the return of the […]
Why does your company exist? And why you should care
Why does your company exist? Really. Aside from you, who’d miss it if it disappeared tomorrow? Your team will find other jobs. Your customers other suppliers. Welcome to the world of purpose. If the key impact your company is having is to increase your bank balance (and even then, only if you’re running it effectively), […]