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In world of uncertainty, leaders need to lean on confidence

Iyas A · Mar 15, 2021 ·

In the uncertain world we live in, effective leadership bridges the gap to certainty with humble confidence.

Today’s high levels of uncertainty are a hangover-inducing mix of at least these 4 factors:

  • increasing interdependencies which make the consequences of our decisions less predictable;
  • fragility as we’ve been sacrificing all redundancy and contingency at the altar of efficiency;
  • accelerating speed of business and its impact on people and planet;
  • random events such as Covid.

Against that context, leaders need to provide some constancy and confidence, or we’ll all spiral into hopelessness and futility.

The key constancy that leaders can and should provide is in values and purpose. Ingrained into how a leader behaves and a company works, values and purpose provide a stable compass and some level of predictability when all is in flux.

The gap that remains needs to be bridged by leaders with humble confidence.

Confidence in the team’s ability to succeed, including in your ability to lead them there. And humble because it can’t turn into arrogance or inflexibility, either of which will destroy what you’re building.


To talk to Iyas about how to protect your business through the crisis and build a stronger and more purposeful one coming out of it, just book a time to chat.

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