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Rebuild With Purpose

       
Marketing has fuelled ill in the world. It can do better.
Iyas A | July 21, 2022
Marketing has been responsible for sooo many of the ills we’re suffering in today’s world. Overconsumption is the biggie. Encapsulated…
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Why does your company exist? And why you should care
Iyas A | June 1, 2022
Why does your company exist? Really. Aside from you, who’d miss it if it disappeared tomorrow? Your team will find…
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A Special Place to work
Iyas A | December 31, 2021
A New Year’s wish for all of us. There’s a Special Place to work. One that is exceptionally rare, and…
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The servant leader and my rights
Iyas A | July 30, 2021
I (and many others) write a lot about the responsibilities of the leader, and what we should be doing to…
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From the Dalai Lama to Experian – Isabel Kelly’s road from campaigner to business change
Iyas A | July 29, 2021
What human impact does your business have? Isabel Kelly watched first hand how business influence was used to secure the…
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