Build back better means build back kinder. With a special responsibility if you lead a company.
With talk of a K-shaped recovery, where fortunes ascend for some while they plummet for others, it’s up to all on the ascendant leg of the K to look out for those on the descendent. Not (just) out of altruism, but because it’s the right thing to do \*and\* will benefit all of society.
If, like me, you’ve been able to work from home and maintain your job, you’re on the upward leg. However groundhog our days may feel.
But if you’re in any of the many lower-paid jobs that are under-represented here on LinkedIn, then your prospects haven’t been as good.
And if you were already unemployed or in precarious work, it’s likely worse.
Similarly, SMEs have been more disrupted than corporates, with higher rates of layoffs and bankruptcies.
It’s incumbent on all of us to do what we can to rise together.
\*Which places a higher burden of responsibility on business leaders to ensure that our strategies, and the way they’re implemented, tangibly look at all their stakeholders.\*
As we rebuild, our first responsibility must be to be human. That extends not just to our teams, but to our suppliers, customers, communities, environment, and yes, even competitors.
We're launching a live online programme for CEOs and leadership teams to design and execute a commercial strategy built on purpose and values. We're looking for an intimate beta group of tech and digital consultancy / agency CEOs to join us on this journey. Get in touch to see if there's a good fit for you.