Build back better means build back kinder. With a special responsibility if you lead a company.
With talk of a K-shaped recovery, where fortunes ascend for some while they plummet for others, it’s up to all on the ascendant leg of the K to look out for those on the descendent. Not (just) out of altruism, but because it’s the right thing to do \*and\* will benefit all of society.
If, like me, you’ve been able to work from home and maintain your job, you’re on the upward leg. However groundhog our days may feel.
But if you’re in any of the many lower-paid jobs that are under-represented here on LinkedIn, then your prospects haven’t been as good.
And if you were already unemployed or in precarious work, it’s likely worse.
Similarly, SMEs have been more disrupted than corporates, with higher rates of layoffs and bankruptcies.
It’s incumbent on all of us to do what we can to rise together.
\*Which places a higher burden of responsibility on business leaders to ensure that our strategies, and the way they’re implemented, tangibly look at all their stakeholders.\*
As we rebuild, our first responsibility must be to be human. That extends not just to our teams, but to our suppliers, customers, communities, environment, and yes, even competitors.
Will 2022 be another year of a strategy at best vaguely met? Of being a CEO unable to step back from the day-to-day to do the things your company needs to meet it's ambitions? Of having a purpose and values that don't directly connect to everything you do? We're looking for an intimate beta group of CEOs (10 to 40 employees) to join us on this upcoming webinar to talk through our Build on Purpose framework for making strategy, purpose and values happen.