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Profit

Goodbye Friedman, Hello 2021

Iyas A · Jan 8, 2021 ·

2021 will be a turning point for business. The rising swell we’ve seen for businesses to strengthen their social purpose, to build on values will become more mainstream. And if you lead a company, it will be a genuine choice you face. Which side of business history do you want to be on? I remember […]

4 Books to create better businesses

Iyas A · Aug 1, 2020 ·

Does your financial duty trump your moral one as a business leader? For sure, we want to align the two if we can, but what if there is a conflict? Here are 4 books I’ve really enjoyed, which complement each other really well, and should be read by everyone building a purposeful business (i.e. a […]

Profit or purpose first

Iyas A · Oct 15, 2019 ·

You’ve seen a lot about how purpose is good for profit. It can be. Sometimes it’s not. But regardless, pursuing purpose on that basis is a dangerous road to go down. The more we talk about companies needing to lead with purpose and values because this is more profitable (which I hear A LOT) – […]

If you want your business to make a difference, make sure it makes money

Iyas A · Aug 16, 2018 ·

If you want your business to make a difference, make sure it makes money. This is not about “me first”, which I abhor and have written about elsewhere (https://btq.wpengine.com/blogs/blog/bsbt/the-me-economy/). It is about ensuring that your business is in a position to serve the causes it cares about. I’ve seen analogies comparing businesses with people. Those […]

Your company can only contribute sustainably if it is profitable

Iyas A · Jun 26, 2018 ·

When discussions with my clients turns towards the contribution their company makes to their community or environment, I obsess that they need to be reliably profitable. Especially if their contribution is philanthropic. I’m a governor at my kids’ primary school. I was astonished how many children struggle to do their best simply because their families […]

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