“Tactics come easy once principles are in the blood”
I love that quote from Josh Waitzkin’s ‘The Art of Learning’. He was applying it to how we display mastery as we learn, and I alluded to this previously when discussing how leaders who are at ease with their leadership and values can adapt fairly quickly to leading in new environments, such as covid.
But it also clearly applies to companies. Once there’s alignment on direction (for which read purpose, values and strategy), and your leadership team viscerally understands these, then they will create and adjust tactics relatively easily.
Which is why one of your fundamental responsibilities as CEO is to provide that clarity of direction. Your team will deliver more confidently and more effectively for it.
P.S. I’d heartily recommend The Art of Learning – great story from a true master at learning.
Many CEOs are too involved in the day to day running of their business to step back and work on building them. We're looking for an intimate beta group of tech and digital consultancy / agency CEOs (10 to 40 employees) to join us on this upcoming webinar to talk through our Build on Purpose framework for making strategy, purpose and values happen.