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Goodbye Friedman, Hello 2021

Iyas A · Jan 8, 2021 ·

2021 will be a turning point for business. The rising swell we’ve seen for businesses to strengthen their social purpose, to build on values will become more mainstream. And if you lead a company, it will be a genuine choice you face. Which side of business history do you want to be on? I remember […]

2020 Was a year of real hope

Iyas A · Jan 6, 2021 ·

2020 was a year that gave me some real hope. – Many companies stepping up to support their employees and communities;– The environmental impact of lockdown;– Our sudden collective appreciation of all the NHS and its staff does for us;– How companies, universities and governments worked together at breakneck speed for a vaccine; To be […]

Leadership Just Got Harder in 2020… and we should welcome it

Iyas A · Dec 30, 2020 ·

The table stakes on leadership just got higher in 2020. And that’s a good thing.We need to make impossible balances. Impossible because they won’t work for everyone. And more impossible because we’ve got to be sensitive to the fact that they won’t work for everyone, while still trusting in our own judgement and being resolute […]

Leadership needs to be completely different for remote. Or does it?

Iyas A · Nov 27, 2020 ·

As much as leading is a responsibility and a privilege, it is an art and a craft. When you watch the best footballers play (RIP Diego), the ball looks like it’s just an extension of their body. They are so natural and comfortable with it, it really doesn’t sit apart from them at all. I […]

How much more do you need?

Iyas A · Nov 4, 2020 ·

As much of Europe goes into the second lockdown, and the psychological, mortal and economic costs mount up, we congratulate or berate world leaders for responses they’ve made. We wait for vaccines and either wonder why they’re taking so long or marvel at a human mind that can create something to tackle a virus at […]

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