2021 will be a turning point for business. The rising swell we’ve seen for businesses to strengthen their social purpose, to build on values will become more mainstream.
And if you lead a company, it will be a genuine choice you face. Which side of business history do you want to be on?
I remember studying Friedman in my economics degree. Back in the Thatcher years (yes, I know I don’t look that old :p) it seemed like a given. Business was about business, and that meant profit and shareholder value.
That’s not to say values were irrelevant. But they were to a large extent personal. Not about business. So even though owner(s) often prided themselves on strong values, there was a disconnect to the business.
Now the tide is truly turning. We’re realising that it is only when you look at purpose and values as an intrinsic part of business strategy and implementation that they become real.
Will 2022 be another year of a strategy at best vaguely met? Of being a CEO unable to step back from the day-to-day to do the things your company needs to meet it's ambitions? Of having a purpose and values that don't directly connect to everything you do? We're looking for an intimate beta group of CEOs (10 to 40 employees) to join us on this upcoming webinar to talk through our Build on Purpose framework for making strategy, purpose and values happen.