2021 will be a turning point for business. The rising swell we’ve seen for businesses to strengthen their social purpose, to build on values will become more mainstream.
And if you lead a company, it will be a genuine choice you face. Which side of business history do you want to be on?
I remember studying Friedman in my economics degree. Back in the Thatcher years (yes, I know I don’t look that old :p) it seemed like a given. Business was about business, and that meant profit and shareholder value.
That’s not to say values were irrelevant. But they were to a large extent personal. Not about business. So even though owner(s) often prided themselves on strong values, there was a disconnect to the business.
Now the tide is truly turning. We’re realising that it is only when you look at purpose and values as an intrinsic part of business strategy and implementation that they become real.
We're launching a live online programme for CEOs and leadership teams to design and execute a commercial strategy built on purpose and values. We're looking for an intimate beta group of tech and digital consultancy / agency CEOs to join us on this journey. Get in touch to see if there's a good fit for you.