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Leadership Just Got Harder in 2020… and we should welcome it

Leadership Just Got Harder in 2020… and we should welcome it

Iyas A · Dec 30, 2020 ·

The table stakes on leadership just got higher in 2020. And that's a good thing.

We need to make impossible balances. Impossible because they won't work for everyone. And more impossible because we've got to be sensitive to the fact that they won’t work for everyone, while still trusting in our own judgement and being resolute and thick-skinned enough to continue if it's the right thing.

We need to balance confidence with vulnerability. Being in front of the team with being with them. And still somehow also having their back covered.

And doing all of that without robbing them of dignity, responsibility and the room to grow. Caring, but not being inappropriately personal.

In other words, we need to be professional with a small p while remaining Human with a capital H.

To lead well in any circumstances, but especially these ones, clarity and intentionality with values and context will be essential. Here's what I mean.


We're launching a live online programme for CEOs and leadership teams to design and execute a commercial strategy built on purpose and values. We're looking for an intimate beta group of tech and digital consultancy / agency CEOs to join us on this journey. Get in touch to see if there's a good fit for you.

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