Those of us with an entrepreneurial mind tend to be bling-hogs (guilty as charged). Our bling is new books, new systems, new processes, new products, latest recruit, newest client…
One of the worst impacts of this is that we can allow our obsession with bling to obscure what we really need for positive change.
We think our new recruit will solve our issues, rather than investing time and money on an existing one that’s not been supported.
We focus all our attention on winning the new client, rather than realising that the existing one who we’ve built a relationship is the one who we know well enough to create more value for, and in return have increased spending with us.
We want the new international office, rather than expending the vast energy that would take in increasing our share in the market where we have roots and a brand.
Or we revamp how our companies work based on the latest process or system we’ve read about, rather than realising that the real issue was never the system, but our collective discipline in following it. We expect new systems to replace old habits.
We would do well to balance the thrill of the new with the value of the old.
Will 2022 be another year of a strategy at best vaguely met? Of being a CEO unable to step back from the day-to-day to do the things your company needs to meet it's ambitions? Of having a purpose and values that don't directly connect to everything you do? We're looking for an intimate beta group of CEOs (10 to 40 employees) to join us on this upcoming webinar to talk through our Build on Purpose framework for making strategy, purpose and values happen.