Most strategic decisions made by leadership teams are at best irrelevant, and at worst harmful. And this is for one simple reason.
They don’t get implemented.
This is especially the case in SMEs looking to scale up. And it happens for a number of reasons.
Sometimes no record is made that could lead to action, and the decision gets forgotten.
Sometimes the decisions are overruled or redecided.
Other times too many decisions get made that start too many initiatives, and there is no consistent or agreed method of prioritisation so there are simply too many things going on at once for any of them to be seen through.
Most commonly, there are no agreed and effective ways to get decisions that aren’t about the day-to-day implemented.
So unless you can overcome these, you’re better off just continually optimising business-as-usual. Otherwise you’ll be pretending to make a bunch of strategic decisions that in reality just soak up time, energy, goodwill and trust while not turning into completed initiatives.
And, by the way, overcoming these hurdles is very doable if leadership teams are serious about it.
We're launching a live online programme for CEOs and leadership teams to design and execute a commercial strategy built on purpose and values. We're looking for an intimate beta group of tech and digital consultancy / agency CEOs to join us on this journey. Get in touch to see if there's a good fit for you.