Thoughts on Purpose

Pleasure, people and planet. Is that the tagline for a new line of eco-friendly 18-30 holidays? Not exactly. Pleasure, people and planet comprise the driving mission behind Superfoodio, the wife-and-husband…

You know you need to contribute to a more sustainable planet. But your business is no giant, and you don’t have Unilever’s budget to play with. Is your climate contribution…

Why does your company exist? Really. Aside from you, who’d miss it if it disappeared tomorrow? Your team will find other jobs. Your customers other suppliers. Welcome to the world…

“Do you think we’re about to go into recession? How’s that going to impact?” I’ve been getting asked this a lot by the owners and CEOs of companies I work…

Is a lack of growth failure? I find it fascinating that when I’ve asked a CEO why their business exists, or why they founded it, no one ever says “to…