Helping big companies be good, and good companies get bigger.
Not quite EdenLab’s motto, but not far off it.
In this episode of the #KarmicCapitalist podcast, I talk to Leo Rayman, founder and CEO of EdenLab, about his journey from agencyland to EdenLab – accelerating positive and sustainable ideas and the people who come up with them.
Leo’s premise, and the underlying one of EdenLab, is that with over 3 billion people working for companies worldwide, we should be harnessing the power of companies to help solve the climate crisis rather than throwing stones at them.
Which leads us neatly to….
An oxymoron? Doesn’t capitalism – predicated as it is on ever-increasing consumerism – have a fundamental design flaw at its very core which means we are destined to overuse and degenerate the planet?
After agonising a bit over whether there can be a better model, we arrive to a conclusion that it’s a hard question to answer.
AND, that regardless of the answer, we need action.
For Leo and EdenLab, that action includes engaging with big companies, because they’re best positioned to quickly fix things at scale.
It also means engaging with disruptive small companies that have the potential to scale rapidly. Which is where EdenLab plays a role in amplifying their voices
This is an interesting conversation that goes system-wide, as well as looking at the actionable response that EdenLab has taken to deal with those system-wide issues.
We settle on the fact that we need a positive vision of what business could look like if we’re to build better.
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