Thoughts on Founders and Owners

Building a clean energy company with fossil fuel skills

Building a clean energy company with fossil fuel skills

Karl Farrow was awarded a medal by the Mexican authorities for his role as a volunteer overseeing the safe destruction of buildings in the immediate aftermath of the Mexico City…

Your business doesn’t care

Something (most) founders get, but others on the team less so. When something goes wrong or fails to happen, and you have a (even very good) reason why, your business…

What if you focussed your company’s work on improving lives rather than maximising profit?

How would your company look if you made an explicit decision to be guided in your strategy, your operations and your decision-making by a principle to improve lives rather than…
“Purpose-driven people are problem solvers and doers” – Ruth Hartnoll, CEO of Matchstick Creative

“Purpose-driven people are problem solvers and doers” – Ruth Hartnoll, CEO of Matchstick Creative

A fundamental principle if you want to do purpose well in your company is to look after your profit. Note that “look after” is not the same as “maximise”. Ruth…
Marketing has fuelled ill in the world. It can do better.

Marketing has fuelled ill in the world. It can do better.

Marketing has been responsible for sooo many of the ills we’re suffering in today’s world. Overconsumption is the biggie. Encapsulated in the perceptive statement that “we buy things we don’t…

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