How would your company look if you made an explicit decision to be guided in your strategy, your operations and your decision-making by a principle to improve lives rather than maximise profit?
What if you decided what level of profit is necessary to achieve that goal, settled for that, and then used your P&L in service of that guiding principle, rather than striving for an additional 1% EBITDA?
Would your decisions look different? Would your company be better or worse for it?
How's 2022 going? Have you been able to step back and focus on strategy, on purpose, on scale? We're looking for an intimate beta group of CEOs (10 to 40 employees) to join us on this workshop to talk through our Build on Purpose framework for making strategy, purpose and values happen. If that's you, join us.