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What if you focussed your company’s work on improving lives rather than maximising profit?

Iyas A · Aug 19, 2022 ·

How would your company look if you made an explicit decision to be guided in your strategy, your operations and your decision-making by a principle to improve lives rather than maximise profit?

What if you decided what level of profit is necessary to achieve that goal, settled for that, and then used your P&L in service of that guiding principle, rather than striving for an additional 1% EBITDA?

Would your decisions look different? Would your company be better or worse for it?


How we can support you

  1. Join us on a workshop on how to scale your company; create time to focus on the bigger picture; and keep values and purpose core to your company. For max 5 CEOs of companies with revenues between £1.5m and £15m.
  2. Subscribe to our weekly Build on Purpose newsletter. Every Saturday morning, we'll send you a short focussed read on a specific topic of how to lead a company that values both profit and purpose.
  3. Talk to us to explore how we can help you scale your company in the direction you want to take it.

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