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Is your sustainability certificate greenwash, limited, or expansive?

Iyas A · Jun 29, 2021 ·

Is your sustainability certificate really making a difference? How deep does it go? Has it helped shape your commercial strategy? I see a lot of companies now brandishing their sustainability credentials. And that’s a good thing. In my view sometimes even when it’s greenwash (see earlier post). But your sustainability can come from so many […]

Don’t build a mansion on cardboard foundations

Iyas A · Jun 11, 2021 ·

I’m stunned sometimes by how often the basics get overlooked and then bite your business in the most painful way. Founders are often visionaries. We have a dream of what we want to build. We have strategies. Purpose. Missions. Challenge is that the business needs to be continually fuelled while we build. And often, that […]

Don’t Kid Yourself with an Out-of-Office Reply

Iyas A · Oct 19, 2019 ·

“Out of office” is an interesting game that too many of us play. We set up the autoresponse religiously when we go on holiday, then still surreptitiously check our inbox while we’re away. Before we know it, we get sucked into the inbox and suddenly we’ve lost hours. For some, a reply gets sent out […]

The Power and Need for Indistractable

Iyas A · Oct 17, 2019 ·

I’ve been privileged the last couple of days to go with some of my clients to 2 talks about recently launched books. First, Nir Eyal’s “Indistractable“, which lays the case and an approach to from from distraction to traction. Essentially how to spend our time and attention with more intentionality on the things we want […]

The best business decision is the one you’ll actually follow up on

Iyas A · Apr 10, 2019 ·

Business decisions can be hard. When it gets too hard to decide, choose the one you’re most likely to do!

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