I’m stunned sometimes by how often the basics get overlooked and then bite your business in the most painful way.
Founders are often visionaries. We have a dream of what we want to build. We have strategies. Purpose. Missions.
Challenge is that the business needs to be continually fuelled while we build. And often, that fuelling process isn’t as robust as it needs to be.
I run short, sharp diagnostics with my digital agency clients to identify tangible ways to build the business. It rapidly covers everything from vision and values through to ops and sales.
BUT… It starts with 3 critical areas. Because if you’re not on top of these, then all work on purpose or values or strategy will come tumbling down around you.
First – is your accountant giving you a cashflow projection at least monthly? You need to see if there’s a crunch coming before you have salaries to pay without the cash in the bank to do it.
Second – are your projects under control? And are forecasts based on the best of all possible worlds, or on what you know and expect to happen? Are you storing up an issue with work you may not get paid for? That \*will\* create a cash crunch in the mid term.
Third – is your sales pipeline accurately projected and healthy? How far away is the cliff, and is it getting further or closer? Do you need to apply more focus, effort and creativity to secure your future?
If you have all those in place, then talk mission, vision, values, leadership and all the rest. Otherwise you’re building a mansion on cardboard foundations.
If you lead a tech / digital agency or consultancy, and think a drains up diagnostic would be useful, send me an email, or contact us via the website.
Will 2022 be another year of a strategy at best vaguely met? Of being a CEO unable to step back from the day-to-day to do the things your company needs to meet it's ambitions? Of having a purpose and values that don't directly connect to everything you do? We're looking for an intimate beta group of CEOs (10 to 40 employees) to join us on this upcoming webinar to talk through our Build on Purpose framework for making strategy, purpose and values happen.