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Rethink your strategy with Purpose in mind

Iyas A · Apr 17, 2020 ·

One of the consequences of Covid19 is that many companies will have to rethink strategy. Not only for managing through the crisis, but for what we will need to look like for the economic climate that we’re going to find ourselves in post-crisis.

The tangible trend over the last decade has been for companies to be more purpose and values-led. If you’re thinking about or revising your business strategy without factoring in purpose and values (including interaction with people and planet) as an integrated part of your direction, rather than as a bolt-on, you’ll miss probably the single biggest key opportunity we have to realign for a better future.

If you want to talk through some ideas, including what other CEOs and leadership teams are doing, how to integrate those into your Covid-19 planning and overall business strategy, then message me or leave a comment.


To talk to Iyas about how to protect your business through the crisis and build a stronger and more purposeful one coming out of it, just book a time to chat.

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