For business to be better, we (i.e. humans) need to be better.
The way most companies have been doing business in the last few decades has been having a glaringly detrimental impact on society and the environment. If we’re to pull it back, we need to do it quickly.
Tom Rippin is a systems thinker. In his view, the most effective place to start is with people, i.e. us. And where that impact can be greatest is with executives.
Tom founded On Purpose on the premise that the changemakers need to be fluent both in business, and in its social and environmental impact. And so On Purpose works with execs intent on using their careers for change, and helps them grow their fluency and ability to make a difference.
In this episode of the Karmic Capitalist, we talk both about the change that needs to happen, and On Purpose’s business model and how it is seeking to accelerate that change.
Along the way, we learn a top tip that I loved for aspiring entrepreneurs from Tom’s experience. If you talk about your idea to enough people, eventually it’ll be too embarrassing not to start :).
On Purpose has a fantastic model, and this episode is well worth listening to if you’re serious about using business for positive change.[Please note that On Purpose is a social enterprise, and is unrelated to Beyond the Quarter’s “Build on Purpose” OS for running SMEs for purpose through profit.]
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