This episode of the Karmic Capitalist podcast is a real testament to the role of innovation in cutting our environmental footprint while creating a more profitable and attractive solution.
The film production industry has a shocking track record in terms of its environmental impact. In order to create a top end 30 second advert, vast sets are produced and used once only, huge production teams are flown to exotic locations, and the local environment is hacked to produce the artificial beauty demanded by the advertisers.
Tom Henderson’s career led him to be a part of that cycle.
Until one particular production, which he recalls vividly, when he saw the insanity of it all.
And he turned from poacher to game keeper.
The company he founded, Vectar Project, creates production sets with 93% less carbon emission than equivalent traditionally-built sets. The innovation that they created also addressed a very real need to produce sets more quickly and cost-effectively.
I found this a fascinating insight into the film industry, and a wonderful story of how doing the right thing, and doing it with a better product will revolutionise that industry.
Find this episode of the Karmic Capitalist wherever you get your podcasts.
Subscribe to the Karmic Capitalist podcast on your preferred player below.