“You are what you do, not what you say you are.” Simple truth from Patagonia founder Yvon Chouinard’s wonderful book “Let my people go surfing”
I’ve known many CEOs launch on an exercise to define their company values. And sadly for most of them, those values rarely make it out of a Word doc (other brands are available!).
Or they languish on posters on the walls of now empty offices.
Or they sit on an “About us” page that no one believes.
Shame. Because research shows that companies which articulate values and then don’t do anything with them end up performing worse than companies that don’t bother articulating values at all.
Values-talking CEOs, be warned!
There are ways to embed values within your company. It starts with your leadership. But it then has to go across your processes and stakeholders. And that it needs intentional effort and design.
All of which leads back to Yvon Chouinard’s quote at the top. Your team will believe what you do, not what you say you are.
How we can support you
- Join us on a workshop on how to scale your company; create time to focus on the bigger picture; and keep values and purpose core to your company. For max 5 CEOs of companies with revenues between £1.5m and £15m.
- Subscribe to our weekly Build on Purpose newsletter. Every Saturday morning, we'll send you a short focussed read on a specific topic of how to lead a company that values both profit and purpose.
- Talk to us to explore how we can help you scale your company in the direction you want to take it.