2021 will be a turning point for business. The rising swell we’ve seen for businesses to strengthen their social purpose, to build on values will become more mainstream.
And if you lead a company, it will be a genuine choice you face. Which side of business history do you want to be on?
I remember studying Friedman in my economics degree. Back in the Thatcher years (yes, I know I don’t look that old :p) it seemed like a given. Business was about business, and that meant profit and shareholder value.
That’s not to say values were irrelevant. But they were to a large extent personal. Not about business. So even though owner(s) often prided themselves on strong values, there was a disconnect to the business.
Now the tide is truly turning. We’re realising that it is only when you look at purpose and values as an intrinsic part of business strategy and implementation that they become real.
How we can support you
- Join us to support you as you scale your company; create time to focus on the bigger picture; and keep values and purpose at the core.
- Subscribe to our Bite-Sized Business Tips - thought snippets for values-centred business leaders. Every few days, a short focussed read on a specific topic of how to lead a company that values both profit and purpose.
- Talk to us to explore how we can help you scale your company in the direction you want to take it.
