So here’s the thing. We all play at these different roles we have. We get a job, and we play “professional”. We found a company, and we play “CEO”. We assume some self importance, some aura of authority, and feed an ego at some level with our level of importance.
But we all have mothers and fathers. Many of us have children. We live in communities. We walk on beaches or on riverbanks, in forests or in parks.
And rarely do we pause to realise that they are all part of the same thing.
That what we give anywhere is added to everywhere, and that what we extract from somewhere makes the world poorer everywhere.
They are all connected. So to bring purpose and values into business is to add to our collective whole, and to ignore them in business is at some level to pollute the community that we are interdependent with, and the environment that we are dependent on.
This is why I am somewhat obsessive about injecting values and purpose into business, and ensuring that a business is measured not only on its profitability (which *is* important), but also its investment in the people it has responsibility for (and who in turn have responsibility for it), and on its bigger contribution to creating a better world.
We're launching a live online programme for CEOs and leadership teams to design and execute a commercial strategy built on purpose and values. We're looking for an intimate beta group of tech and digital consultancy / agency CEOs to join us on this journey. Get in touch to see if there's a good fit for you.