How challenging has it been to get your company going?
I think getting a new product to market has to be one of the more challenging businesses to get going. But what if…
Your product is a new formulation and needs independent scientific validation for your customers to buy it?
Or you need to experiment to find out how to manufacture it at all as it’s not been made before?
Or you need to be able to take that manufacturing process and scale it massively while retaining complete predictability and standardisation when your source material is entirely organic?
Or if no supply chain exists for you to obtain your source material?
What if, in short, you had to create a new type of supply chain, a new type of demand chain, a new manufacturing process all at once to get going?
Well, ask George May. That’s what bio-bean have been through to get to the stage where their coffee grind products are sourced from independent and chain cafes, manufactured in a process designed from the ground-up (pun intended!), and stocked by some of the supermarket majors.
And while creating a circular economy company, bio-bean has twice won a “The Best For The World B Corps in Environment” award.
This week’s episode of the Karmic Capitalist is a great story of the challenges of getting a brand new sustainable product to market, and how this has been addressed successfully, if not easily, by bio-bean.
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