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Which values will you CHOOSE during crisis

Iyas A · Mar 25, 2020 ·

Your company should not be more values-led because of the business case.

It should be more values-led because that’s simply the right thing to do.

2 of my clients recently wowed me by taking decisions that followed their consciences, despite costing them not insignificant amounts of money. But in doing it, they demonstrated that their values are real, and far more than posters on the wall or nice words to use in interviews. If they give me permission, I’ll write about them.

Now seeing this from Microsoft is amazing. Contract staff often live in fear of losing unplanned days or hours, because that’s how they’re paid.

It can make the difference between paying the bills or going hungry.

The cynics will say that Microsoft can afford to pay the hourly contractors it has paused due to coronavirus precautions. Maybe. But that’s not the point. The point is that Microsoft has absolutely no legal or contractual obligation to pay contractors for that time.

It was a choice.

Leaders can choose to demonstrate good values, or not. Microsoft under Nadella has made *several* moves that consistently demonstrate his values. This is just the latest.


To talk to Iyas about how to protect your business through the crisis and build a stronger and more purposeful one coming out of it, just book a time to chat.

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