PowerPoint lures many a finely-honed strategy into its lair, where it then suffocates all life from it.
And the ugliest of those deaths even have spreadsheets copied into the slide decks.
PowerPoints give us a feeling of having structured something. Given it shape. Made a declaration.
Add a spreadsheet, and now we have data! With a strategy informed by data, what could go wrong?
None of that brings it to life.
In too many companies, including ones I’ve led, strategy comes to a juddering halt once the headiness of preparing and presenting is done. It’s the thrill of having signed up for the gym membership with no plan on how to go 3 times a week.
What I don’t see is a tangible plan following up, i.e. what my team and I are actually going to \*do\* this week, and next, and the one beyond that.
It’s as if getting it onto the slide deck is “job done”. And sadly, many CEOs treat it that way – simply move on and hope the team magically executes.
To be fair, in some companies, strategy may rear its head again in the odd leadership team meeting. “What are we doing about increasing recurring revenue?”. “What initiatives have we got to make this a great place to work?”.
But it remains vague. And most of all, it remains inconsistent.
If your strategy is to come to life, you need an implementation engine behind it which provides clarity, creates momentum, and allows you to course correct as you go without derailing the whole thing.
And there are ways to make this happen.
Will 2022 be another year of a strategy at best vaguely met? Of being a CEO unable to step back from the day-to-day to do the things your company needs to meet it's ambitions? Of having a purpose and values that don't directly connect to everything you do? We're looking for an intimate beta group of CEOs (10 to 40 employees) to join us on this upcoming webinar to talk through our Build on Purpose framework for making strategy, purpose and values happen.