The blog for the business leader who cares about profit and values

What if you focussed your company’s work on improving lives rather than maximising profit?

How would your company look if you made an explicit decision to be guided in your strategy, your operations and your decision-making by a principle to improve lives rather than maximise profit?

What if you decided what level of profit is necessary to achieve that goal, settled for that, and then used your P&L in service of that guiding principle, rather than striving for an additional 1% EBITDA?

Would your decisions look different? Would your company be better or worse for it?


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  3. Talk to us to explore how we can help you scale your company in the direction you want to take it.

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