Clear Values Simplify.
Company values should do 3 things.
Align: clear expectations make decisions easier and more delegatable;
Attract: aligned customers, team members and investors;
Inspire: creates a platform and belief for positive change.
A while back, I was talking to a client about the role of values for his team. He’s one of the most values-driven people I know, but wasn’t initially convinced they’d be a concrete enough tool at work.
But he did it anyway. He articulated and communicated a clear set of values to his team and his suppliers.
Fast forward a few weeks. A team member was bringing the team down and not getting the job done. Using the values which the team had signed up to, a tricky conversation became far clearer and helped resolve the issue.
And team and suppliers had much clearer expectations from each other.
With another client, I worked through their values with the CEO and his leadership team. This ended up as a key part of their M&A proposition.
In the long term, values lived and embedded end up defining culture, which in turn ends up defining success. But even immediate rewards are plentiful.
Which is why values and purpose form an entire module of our business-scaling framework.
Get in touch if you’d discuss aligning values and strategy in your business.
Will 2022 be another year of a strategy at best vaguely met? Of being a CEO unable to step back from the day-to-day to do the things your company needs to meet it's ambitions? Of having a purpose and values that don't directly connect to everything you do? We're looking for an intimate beta group of CEOs (10 to 40 employees) to join us on this upcoming webinar to talk through our Build on Purpose framework for making strategy, purpose and values happen.