The challenge when we go into a crisis is that we usually haven’t planned for it. Unless you’re a large corp or government (ahem – but let’s not talk about execution!).
But that’s not usually the case with SMEs.
Which is why I often find business leaders understandably reacting valiantly rather than proactively.
Most of us didn’t create a pandemic scenario plan. But if you don’t by now have a real plan or it’s only about cutting costs, then I’d strongly recommend putting one together straight away.
And preempt some key decisions based on scenarios. Like…
What we’ll do if we lose x client.
What we’ll do if we revenue goes down to y.
What we’ll do if revenue opportunities open up in “z” field of our work.
The great thing about a considered plan is that we don’t have to be figuring everything out and knee-jerking at the same time as it’s happening. Or worse, respond more deeply (aka destructively) to an event whose consequences we could have predicted if we’d taken the time to do so.
I simplify horribly. But this works.
If you want to share a perspective based on my own scars running a tech / digital agency, as well as working with others, drop me a comment or message.
To talk to Iyas about how to protect your business through the crisis and build a stronger and more purposeful one coming out of it, just book a time to chat.