Headlines like to paint an extreme. So remote working is either our saviour, or the start of our demise. And the reporting has followed an accelerated form of Gartner’s hype cycle.
The hype told us that working remotely was all good – less commuting, more family time, greener planet. And the valley of despair told us it was lonely, stopped “water cooler” moments, and killed culture.
But surely the reality is that we’ve simply had an immersive course in what works and what doesn’t, and are now free to use those lessons intelligently or not?
And we should stop defensively positioning a world that is either fully remote or everyone back to the office. For most of us in the LinkedIn classes (remember we’re only about 4% of the global population), it will end up hybrid. So our aim should be to intentionally see how we make use of the benefits of each mode, rather than forcing a working model that inherits the worst of both.
To talk to Iyas about how to protect your business through the crisis and build a stronger and more purposeful one coming out of it, just book a time to chat.