Brilliant ideas are what separate great CEOs from average ones.

Not.

Most CEOs, and most often founder CEOs, are the visionaries in their companies. And for good reason – it takes some form of vision to start a company in the first place.

But most new companies go to ground within the first five years. Not for lack of ideas. Not even for lack of brilliant ideas!

But for a lack of a coherent machine to execute them.

A.k.a. a structure.

Having brilliant people can take you a certain distance, and it helps A LOT. But there comes a point where that alone won’t take the company any further.

If you want your company to break through a plateau, to grow without implosion, at some point you’ll need structure to make it happen.

It’s the dullest word of all.

Structure.

Though to be fair it’s twin sibling, “process” probably gives it a run for its money.

And both are near anathema to most founders. But the reality is this.

We may grow through entrepreneurial flair. But we scale through structure.

Not any structure. And certainly not structure that changes every other month.

Scaleable structure. Robust structure. Clear structure.

So if your business has survived so far, if it’s proven that you have something of value that people want to buy, to avoid plateaus or implosions, you need to think through and implement a sensible structure. Structure and process that allow your business to run operationally well while digesting and making new ideas and strategy happen.

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