There’s your business before Covid-19 (customers, team, marketplace, purpose). And there’s business after. How different those two worlds will be is anyone’s guess.
Analysts will tell you it’ll be completely different. That sells analyst reports.
Anyone afraid of change will tell you we’ll go back to the way it was. They believe that will protect them.
Honestly, I don’t know what business after will look like. Some things will change. Others will revert to how they were before.
We’ll be looking at recession and a heavily indebted economy. That much I’m sure of.
But here’s the challenge. Most businesses I see and talk to are only talking about survival, not survival and transition.
And when they look at survival, they mostly mean cutting costs. They’re mostly keeping their business model and strategy unchanged, or ignoring them altogether.
Which means they’re not factoring in any transition to align with where their market and employees will be once we’re out of this.
We need to lead our businesses through 3 distinct phases:
- the marketplace pre-Covid;
- the crisis;
- the marketplace post-Covid.
If we want to survive beyond the crisis, we need to be planning and acting now on the basis of survival AND transition.
To talk to Iyas about how to protect your business through the crisis and build a stronger and more purposeful one coming out of it, just book a time to chat.