Marketing has been responsible for sooo many of the ills we’re suffering in today’s world.
Overconsumption is the biggie. Encapsulated in the perceptive statement that “we buy things we don’t need with money we don’t have to impress people we don’t like”.
Personally, I think in many ways, marketing just amplifies what already exists in the human condition. And so it’s amplified our innate need of “enough” to a ruinous “as much as possible”.
And that’s why I loved this conversation with Johnny Pawlik. Because Johnny decided that what he wants to amplify (my words, not his) is the goodness that businesses are capable of doing and that they actually do.
Johnny’s path to founding and running Mantra Media wasn’t linear. A challenging childhood and youth could so easily have ended up in a destructive way.
But having seen where it led, he made the harder choice to go the other way and make a positive impact with his work.
A parallel to the decision that any CEO or founder can make with regards to what impact their company has.
And so Mantra Media was born from his decision to do good with his life, his skills in picking up social media skills when that meant being active in an online forum / creating MySpace pages, and his formal education in communication and in political philosophy.
In this episode, we discuss the role that marketing has played and should play. We talk about growing an ethics first marketing agency. About how much money is to be made by being naughty. About never working with Nestle!
Johnny’s passion shines through strongly on building businesses a better way. And on the optimism of where we’ll head as we witness a changing of the guard.
Enjoy this episode of the Karmic Capitalist from a doer, a thinker and a grower of a successful ethical business.
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