Crisis brings fear; crisis wreaks havoc; crisis destroys.
Crisis brings hope. Crisis presents opportunity. Crisis creates.
With everything around us, most people only see the first set of options. But If we want our teams and businesses to emerge stronger and create a better future, we \*have to\* show them how to get to the second.
We need to shine a light in the darkness.
We need to instil hope.
But “instil hope” is more easily said than done. How can we do that as leaders?
Hope comes from a compelling purpose and a belief that we can get there. Our role is to clearly articulate, preferably with our teams, a positive reason for what we’re doing, and to align behind it.
And in doing so, empower our teams to make it real.
That purpose may be about what we’ll rebuild together. Or it may be, like the experience I recount in the video, about serving something much greater than current challenges.
This crisis is deeper than any we’ve seen. It gives us the opportunity to create change like we’ve rarely dreamed.
We’re all now forced to rethink our businesses. So let’s use that opportunity to paint a better picture of what business can be and do.
Paint that clearly, and you will give hope to your team. And create better business tomorrow.
To talk to Iyas about how to protect your business through the crisis and build a stronger and more purposeful one coming out of it, just book a time to chat.