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“I think I’ve just paid £50,000 for a word I already knew”

“I think I’ve just paid £50,000 for a word I already knew”

Iyas A · Apr 29, 2021 ·

Many CEOs call their companies “people companies”. Occasionally they mean it!
Far more occasionally still, it translates into every sinew of a company’s being.
Answer Digital comes about as close as you can get within the tech consulting sector. I don’t know what perks they offer, or if they’ve latched on to the latest must-shout-about people-pleasing fad. But I do sense they’ve embedded values through the whole organisation.
Right from fresh graduates who join their academy. Sure, there’ll be code aplenty. But you’ll also need to present what the company’s values mean to you in front of your colleagues.
Part of how Answer Digital connects the team’s day-to-day work, to the company’s values and on to the outcomes they create for their clients.
… and 40% of the company’s employees are academy graduates!
But way bigger than that is how founders Gary and Katie Parlett, despite high offers from trade and private equity, chose to put the company into an Employee Owned Trust.
EOTs aren’t always the best answer. But they were to retain Answer’s culture.
So my latest episode of the Karmic Capitalist talks to co-founder Gary Parlett about growing a successful, truly people-first digital transformation and IT consultancy.

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