As much of Europe goes into the second lockdown, and the psychological, mortal and economic costs mount up, we congratulate or berate world leaders for responses they’ve made. We wait for vaccines and either wonder why they’re taking so long or marvel at a human mind that can create something to tackle a virus at a cellular level.
In parallel, we need to identify why we’re responding rather than preventing. Not why we didn’t contain it at the outset, but why we allowed it to happen at all.
Research points to the cause of the pandemic being our incursion into nature.
An incursion driven by a desire always for more and sooner. A desire fed by a culture of One Click. Buy Now. Deliver Same Day. Like My Post. Treatise in 140 Characters.
Infrastructures and businesses that feed ultra-short term thinking and satisfaction.
We have a chance now as we rebuild. Whether we’re a one person micro-business or a hundred-thousand employer corporate, we should always be asking if we’re rebuilding something that extracts from people and planet or which deepens support for them.
It is a genuine choice. We have increasing examples of businesses which make money while or by adding to the long term good. Where do you want yours to go?
To talk to Iyas about how to protect your business through the crisis and build a stronger and more purposeful one coming out of it, just book a time to chat.