You’ve just moved from one end of the planet to the other. You’re pregnant. And you want to be working. What do you do?
It’s a sad indictment on how the workplace still treats pregnancy that for my guest on this #KarmicCapitalist podcast episode, starting a company seemed a more plausible route than finding employment.
But start a company while pregnant is what Steph did. She started marketing agency, Hello Earth, and early on set about specialising on companies with a focus on purpose and sustainability. Hello Earth works with them to identify how digital marketing can impact their ESG goals, then sets about helping them make that happen.
I found it wonderful that for such a relatively small company, they’d had the confidence to build this into their client qualification process. They’ve developed their own 7 pillar model that all prospects must pass before Hello Earth will work with them. It’s a structured approach, which also allows for direction of travel – meaning demonstrated serious intent to improve in ESG areas, as well as where the prospective client is at today.
Lovely episode, and with a lot to take away in terms of what you can do even if you’re not yet (and never intend to be) the size of a WPP.
I love the trajectory that Steph and Hello Earth are on. I suspect we’ll hear a lot more from them in the coming few years.
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