Crises test our values. Often, the only solution we can see is between preserving our cash or preserving our values.
Best solution BY FAR? Find a way for it not to be a choice. Find a way to preserve both.
Meaning make sure values inform the cash options you weigh up, and keep the two aligned.
But if that’s impossible, choose values every time. If you create excuses, others may accept them, but your conscience won’t.
To talk to Iyas about how to protect your business through the crisis and build a stronger and more purposeful one coming out of it, just book a time to chat.