Karmic Capitalist Season 2…
“We’ve become addicted to convenience, and it’s killing us”.
So how do you respond? Well if you’re Katie Hill and Jarvis Smith, you launch a lifestyle site selling things.
Eh?
EXCEPT – you make sure what you’re selling is ethically produced and sustainable, and that your suppliers work with and not against nature.
Because the reality is that we \*do\* need to buy things. But, as Jarvis points out, why not buy them from companies that help rainforests rather than ones named after them?
The first Karmic Capitalist podcast episode of Season 2 (Game of Thrones watch out!) is a real corker. I talk to Jarvis about how My Green Pod, the business he co-founded with Katie, is bringing sustainability to the products that we buy.
My Green Pod started as a lifestyle magazine, available online and distributed quarterly with the Guardian, which seeks to educate on living and buying ethically.
Not simply buying something with an organic label on it. But looking at the entire supply chain – from origin to your doorstep.
For instance, in our decision to make same day delivery so important in our buying calculus (thank you shop named after rainforest), we’re paying for more journeys by more diesel-pumping vans on the roads delivering our micro-orders rather than if we made a more considered, consolidated and dare I say conscious, shop.
So the suppliers on My Green Pod won’t be pushing out a half-empty van carrying your single tube of shampoo within 20 minutes of your buy-now click.
I really enjoyed this episode. It was a wide ranging conversation about our choices (don’t call us consumers, or we’re on a hiding to nothing), our companies, economic systems. And Shamanism.
And as an added bonus, we get a snippet of Jarvis’s other passion – music through his band, Phoenix Rose, and their uplifting song “Is this luv”.
Which in itself is worth listening to this episode for.
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