Thoughts on Iyas A

Profit or purpose first

You’ve seen a lot about how purpose is good for profit. It can be. Sometimes it’s not. But regardless, pursuing purpose on that basis is a dangerous road to go…

The best business decision is the one you’ll actually follow up on

Business decisions can be hard. When it gets too hard to decide, choose the one you're most likely to do!

Don’t be a people business. Be a business that recognises its individuals

Treat your team as individuals, rather than your company as a “people business”. I’ve been rereading two books by Oliver Sacks, “Awakenings” and “The Man Who Mistook His Wife for…

Help your teams be impactful, not busy

I’ve sat in leadership meetings where “the boss” feels a need to ensure that everyone has actions. Strategy sessions where they’ve visibly mentally scratched around to create something to do.…

Look after your values, and culture will follow

I’m always astonished by companies that say that culture is important, but do no work on their values. Look after your values, and your culture will follow. A strong set…

Copyright ©Beyond the Quarter 2025