“It would be a tragedy if after spending $10-20tn of public money we simply rebuild the same unequal, vulnerable and high-carbon economy we had before.” Dr Andrew Steer, president and CEO of World Resources Institute.
I couldn’t have said it better. But beyond saying it, we actually need to act. Here are a couple of thoughts.
For those of us who lead companies, especially ones that have taken on taxpayer support, I’d say there’s a moral obligation to make sure that sustainability and supporting the SDGs is part of our strategy for recovery and beyond.
If we make it an integral part of our business strategy, we can align our commercial imperatives with a strong sense of purpose and values.
For anyone who is not in a leadership position in a company, then I’d strongly recommend you ask your company’s management about how they’re placing sustainability and values as a part of their commercial strategy.
And for all of us, that means we need to lobby our MPs to insist that bailouts and grants are tied to commitments from recipients to drastically reduce carbon emissions, and to support the global Sustainable Development Goals (SDGs).
To talk to Iyas about how to protect your business through the crisis and build a stronger and more purposeful one coming out of it, just book a time to chat.