You don’t lead organisations. You lead people.
Obvious, but so often forgotten.
I know many CEOs who are at heart very human and humane, but feel a peer pressure especially when in groups to do “what a CEO is supposed to do”.
And they lose sight of the fact that in the end, it’s people that make purpose and success happen.
Often those working for the CEO (or in other levels of management within a larger company) believe that to impress the boss, they need to do “what managers are supposed to do”. Which often doesn’t translate to doing what the humans in their team need to flourish and create value.
And more often than not, their own bosses do little to dispel that belief.
I always try to remember this. That you can try to take an organisation wherever you like, but if the people don’t want to go with you, the organisation’s going nowhere.
Many CEOs are too involved in the day to day running of their business to step back and work on building them. We're looking for an intimate beta group of tech and digital consultancy / agency CEOs (10 to 40 employees) to join us on this upcoming webinar to talk through our Build on Purpose framework for making strategy, purpose and values happen.