…usually ends up debilitating you.
OK, so as a mantra, it’s not as motivational as its more common cousin. But unfortunately, it is more accurate as far as most businesses are concerned.
Closely related to “what doesn’t kill you now, ends up getting you a bit later”.
What doesn’t kill your company only ends up making it stronger if you intentionally take steps to grow your company’s potential at the same time as you’re taking steps to keep it alive.
Nasim Taleb introduces the concept of being antifragile in his book of the same name. Great book, though definitely not a beach read! At least not for my meagre brain.
At its core, being antifragile means growing stronger through challenging circumstances.
Most companies are talking about survival. Many are talking about growing their resilience. But resilience is only the ability to survive in the future.
What forward-looking leaders should be building is antifragility, not resilience. How to come out of the crisis stronger.
Not just conceptual. There are decisions and actions that you can take to build these into how you do business.
Even in these times?
Especially in these times.
To talk to Iyas about how to protect your business through the crisis and build a stronger and more purposeful one coming out of it, just book a time to chat.