They’re telling everyone that their employer doesn’t care about them.
There are two agendas at play here.
First, bad news gets noticed. If I tell you that your employer doesn’t care about you, you’re far more likely to read my post than if I tell you that your employer cares. Newspapers have known this forever, which is why the headlines are rarely about the good things going on in the world.
Second, there’s an army of people who will benefit from your employers being disgruntled. At the very least, recruiters will benefit from placing them elsewhere. And not to be underestimated, the influencers who are either selling pseudo-empowerment, or side hustles, or startup coaching.
What the LinkedIn timeline doesn’t have, though, is you.
Meaning if you can demonstrate to your team…
… that the news of job-hopping, mass redundancies, employer abuse IS real, but is about as far away from you as an employer as can be…
… that working for you, you do look after their growth, their wellbeing, their pay, their contribution….
… in short that you do actually care about them…
then not only will you be minimising the impact of the LinkedIn “look-after-yourself-because-your-employer-won’t” army, but you’ll be building a company that you’ll be proud of running, that will buck the industry, and that will have the whole team working for its success.
Tomorrow’s Build on Purpose newsletter is the start of a 4 part series on creating an employee lifecycle that builds loyalty by demonstrating it. Subscribe below my profile pic.
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