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Beyond the Quarter

Beyond the Quarter

Business for humans

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Protect & Build Better

We've been dealt a crisis and an opportunity. The crisis is something we tragically see all around us, with its clear impact on health, lives and livelihoods.

But we also have a once-in-a-generation opportunity to rethink business, and figure out how we can create successful commercial models that serve a bigger, more human and more conscious purpose.

"Protect and Build Better" is a framework for maximising the probability of survival through the crisis and recession, while at the same time building a forward-looking, profitable and purpose-led organisation. Here are its high level principles and the story that shaped it. The story where we nearly lost our company coming out of the crisis.

The framework consists of 3 principles and 5 key areas, aimed to give businesses the ability to apply control to their response to the evolving crisis and recession, to proactively identify where to focus and how, and to ensure that short term decisions don't have a fatal impact on a forward-looking long term strategy.

If you'd like to find out more and talk through your own company's circumstances, schedule a chat with Iyas.

Schedule a chat

Bite size reflections on leading through this crisis

Should we keep funding oil as we come out of lockdown?

Oil consumption is through the floor (sorry - pun intended!). This is another opportunity for us when we exit lockdown not to pick up on habits that destroy the environment. It will take discipline, but the “pain” of fewer car journeys and flights is far less than the damage they ... Read More
What do you want to rebuild?

What do you want to rebuild?

We've been forced into an opportunity. Top of mind for every CEO is team, then cash flow. Maintain sales and payment, and control cost. Rightly so. No cash flow, no business. But unless you're planning to rebuild a business that just goes from hand to mouth, you also need to ... Read More

Which values will you CHOOSE during crisis

Your company should not be more values-led because of the business case. It should be more values-led because that's simply the right thing to do. 2 of my clients recently wowed me by taking decisions that followed their consciences, despite costing them not insignificant amounts of money. But in doing ... Read More
This time may be testing your values

This time may be testing your values

What does a values-led business do in the current climate? Well, it can do a lot actually. Reach out to clients to deepen relationships rather than transact. Explore how to provide stability for its workforce through times of volatility. Honour its suppliers where it can, or find ways to minimise ... Read More
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