Protect and Build Better - Business through Covid and its aftermath

They say the best way to make nature laugh is to tell her your plans. Well, my gut tells me that she's having a proper belly laugh right now.

The reality is that we've been dealt at once a crisis and an opportunity. The crisis is something we tragically see all around us, and its clear impact on health, lives and livelihoods. But we also have a once-in-a-generation opportunity to rethink business, and figure out how we can create successful commercial models that serve a bigger, more human and more conscious purpose.

But only if we act on it. Which is up to me, and up to you.