One of the truly beautiful consequences of building a company serving a purpose bigger than itself is that the enormity of the mission can free you from unhealthy personal or financial ambition.
When you build with a deep rooted desire to make a difference, a dent in something you care deeply about, then having more than the next business person or founder or entrepreneur begins to matter a lot less.
Instead, your focus is on how you’re serving the mission. Sure, you need to make money, but a drive for more and more money isn’t the key driver for your, or your business’s, existence.
The mission becomes the grail, not the quest for unicorns.