Thoughts on Purpose

Don’t build a business to sell

A lot of early-stage startups that I meet want to talk about their exit strategy. They spend a lot of time figuring out how to build a company that they…

Profit or purpose first

You’ve seen a lot about how purpose is good for profit. It can be. Sometimes it’s not. But regardless, pursuing purpose on that basis is a dangerous road to go…

Motivation by KPI

One of the dangers of our increasingly digital and data-driven world is when managers are encouraged to overuse data. This is especially pernicious for new and upcoming managers, as data…

Don’t be cynical about leaders with purpose

There are 2 ways leaders come to lead their business with purpose. Some start their business with a view to serving a greater goal. Others create their purpose as they…
Start with Why Sells

Start with Why Sells

The coaching industry is awash with pseudo-Sineks* telling you to Start With Why. The challenge is that most of them don’t tell you anything of substance beyond the Why. It’s…

Copyright ©Beyond the Quarter 2025