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Heading back to the business of business is business

Iyas A · May 17, 2021 ·

Is the business of business just business? And if so, how far does “business” go? Are benefits business? Internal committees?

I’ve always been a fan of the ethos of Basecamp. I love how they simplify.

I really like their readiness to do the things that make sense, rather than the things that LinkedIn or every management consultant tells you that you should be doing.

April 26th, they announced 6 major changes. Here are their headlines:

  1. No more societal and political discussions on our company Basecamp account.
  2. No more paternalistic benefits (health & education allowances).
  3. No more committees (e.g. on D&I).
  4. No more lingering or dwelling on past decisions.
  5. No more 360 reviews.
  6. No forgetting what we do here (e.g. not social impact).

Wow! So I have views on all of these, but it’s not my company, so they’re irrelevant.

However…

As a way to simplify what happens in a company, does doing this take away more than it contributes?

How would this go down in your company? What would you / your teams think to this?

Is it a case that this may be right for them, but not for others?


Will 2022 be another year of a strategy at best vaguely met? Of being a CEO unable to step back from the day-to-day to do the things your company needs to meet it's ambitions? Of having a purpose and values that don't directly connect to everything you do? We're looking for an intimate beta group of CEOs (10 to 40 employees) to join us on this upcoming webinar to talk through our Build on Purpose framework for making strategy, purpose and values happen.

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